for the company, Hiroshi Yamauchi passed the witness, in 2002, to Satoru Iwata, an engineer but primarily a ocean of games designer. The latter has implemented the target enlargement strategy that is bearing fruit today. He convinced the teams that the first competitorNintendo was not Sony or Sega, but mostly the indifference of the general public. Why were so many consumers reading books and going to the movies but shunning video games? To open a new market, it was essential to start from a blank page and to surprise.
Brain training programs, sports coaching or cooking aids … some of the video games that are flourishing today have little in common with the games of yesterday, if not a subtle notion, that I will strive to define in where possible, the gameplay. While our industry has been offering technological power for twenty-five years, neophyte players are demanding fun, entertainment and usability ocean of games They finally find games that look like them. In recent years, we see people of all ages, men and women, who had never touched a controller, indulge in these new forms of games. So the sales growth of the Nintendo DS and Wii consoles is only the expansion of the target. Between 2007 and 2008, 99% of the growth generated on the American video game market comes from the Nintendo ecosystem: consoles, software and accessories developed by Nintendo and its partners.
A valuable innovation
This strategy could be enlightened by the “blue ocean” theory (developed by Insead professors W. Chan Kim and Renée Mauborgne). It is based on the idea that value innovation requires the creation of a new strategic space. “The blue ocean of games represents a new, open market, where competition is weaker than in the “red ocean”. With this in mind, Nintendo teams have been reflecting on industry standards that either eliminate, mitigate, reinforce or create. Hardware teamsidentified elements that were not essential for a new generation of consoles: high definition, hard disk or DVD player. This allowed to reduce the price. Above all, ocean of games the most courageous decision was to reduce the power of the central processor while engineers have a natural tendency to always increase the computing power. It was decided to reduce the difficulty of games and limit the number of buttons on the controller. At the same time, some elements have been improved such as interface, usability, intuitiveness, connectivity, ease of use. Other apps have finally been created, such as Wii internet channels. Thus the value proposition has been redefined compared to the one that has been in force for more than 20 years in the video game market. In fact, the main competitor of Nintendo became less Sony or Microsoft than leisure in general. In 2009, the growth of the global market is entirely driven by a less technological innovation, in a less competitive market and attracting new players around concepts like Wii and Nintendo DS, and probably the iPhone soon gta iv ocean of games
you bring him his cubs, are in the room under the podium: you must pursue them deftly to get them in. in the blue halo